Rob Coulson has 25+ years of experience in real estate, construction, and infrastructure; and currently serves in executive management and technical advisory roles. Mr. Coulson is a PropTech founder and investor; has founded and scaled an international advisory business; and has built and managed businesses at global strategy firms Booz& Co., KPMG/BearingPoint, Deloitte, and Accenture.

As an advisor, Rob has partnered with organizations to analyze investments and develop actionable strategies that enhance returns. He has worked with corporations and governments to plan and implement construction and asset management programs, build sustainable portfolios, improve operating efficiencies, and optimize cost structures. These strategies prioritize capital spend, improve operations, and enhance portfolio performance. He has shaped asset life-cycle requirements and reengineered business processes; taking a lead role in organizational change, enterprise asset management programs, and cost optimization strategies. In risk management, he has led efforts to reduce instances of claims, violations, and cost loss.

He also has experience in large-scale development and portfolio management, including transportation infrastructure. He has advised clients and worked with partners on the design, construction and financing of special economic zones and mixed-use business parks collectively representing over twenty billion dollars in development. Rob’s experience in emerging markets includes location analysis, construction management, public-private development, investment due diligence, and market entry analysis and strategy.

Recent Experience

• 2022-present: Launched two enterprise-level initiatives (1) a real estate development and investment arm of a Fortune 150 company with a portfolio target of five billion dollars in industrial sector assets, and (2) a vertical farming public-private venture platform to accelerate industry scaling for sustainable cities. These efforts involved:

  • Designing economic analysis and portfolio strategy

  • Creating org design/capabilities, and hiring staff

  • Launching five projects with over $1.2 billion in financing commitments from the parent company

  • Negotiating acquisitions, partnerships, and joint venture agreements

  • Creating a vertical farm public-private platform to reposition distressed assets in urban areas as a solution to the over 1 billion sqft in vacant offices

• 2019-2022: Pre-close due diligence, day one planning, and post-merger integration for real estate and facilities related to a global bio-pharma corporation’s $75 billion acquisition of a competitor bio-pharma firm.

  • Developed $5 billion in new science hubs

  • Generated $50 million in asset disposition

  • Implemented $15 million in annual runrate savings

• 2020: Pre-close due diligence and separation management negotiations for $5 billion acquisition of a global facilities services company.

• 2019: Restructured a Fortune 100 healthcare company’s real estate to unlock $100 million in value and $30 million in runrate savings with direct impact on EBITDA; including transformation of the service delivery model and designing a sustainable organization.

• 2014-2018: Led a 1.5 million sqft, $250 million portfolio transformation. Efforts included org design, change management, policy, technology, market analysis, site selection, leasing advisory, workplace strategy design development and design-build oversight. Other projects and ventures included:

  • Capital projects planning and budgeting for a $520 million construction and asset management program.

  • Property development and P3 structuring for real estate and infrastructure projects in emerging markets.

  • Software development as co-founder; leading the development team, developing technical requirements, designing user interface, designing bespoke algorithms.